Welcome to Lesson #20 in our 20 Years, 20 Lessons Playbook series! Your financial statements contain more than rows of income and expenses. They tell a story about how your business is performing, where it may be under pressure, and whether it has the strength to keep moving forward. Financial ratios help make that story easier to understand. Think of financial ratios as the vital signs of your business. Just as a doctor checks your heart rate and blood pressure, business own
